The second addition comes in the form of featured tweets, which are essentially a way for companies to put a particularly important message in a position of prominence so that it does not slide down the timeline and into obscurity. With the new ability to embed videos and photos that can be viewed directly on the Twitter site, this enables companies to show a consistent message to any visitor to their profile.
The third thing which has made Twitter more brand-friendly is the segregation of replies from other Twitter users that specifically target the brand from tweets that merely mention the user name belonging to a particular company. This should make it much easier for the social-media professionals who monitor the Twitter accounts for businesses to get a grip on the torrent of information which pours in daily. It will allow them to identify tweets that need a response and those that can be noted but left without comment.
The final improvement for Twitter’s business users is the ability to embed tweets on third-party sites. This means that you could add a pertinent tweet to a business web page to alert more people to your presence on Twitter. You could also have your tweets shared on news sites, blogs and other outlets where more people can get involved in the conversation and spread the word about your brand.
Twitter is now much more brand-focused and adaptable, as well as being generally easier for businesses to manage and better connected with the web at large. It is clear that Twitter is now more appealing than ever for any company that wants to develop its marketing strategy so that it can use social media more effectively. From the point of view of Twitter’s owners, this approach is beneficial because it could mean that, buoyed up by advertising revenue, the company will eventually become profitable.