This is Hello Kitty edition of Casio EXILIM EX-Z80 camera. Hello Kitty camera has a Hello Kitty themed case and probably startup screen.
The EX-Z80 is a 8.1 Megapixel camera with 3x optical zoom, a 2.6-inch LCD display and H.264 848×480 video recording.
The Casio Exilim EX-Z80 Hello Kitty Edition costs $570.
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