SEO is a simple topic, rather we make it complicated. If you are a fresh bee to SEO, then I would like to help you out with some simple strategies, which will go great way in helping you out with Search Engine Optimization.
By following some reasonably common sense guidelines it is possible to get good rankings. That doesn’t mean it is a quick process, you have to remember, if you really have patience, then you can bear a sweet fruit. Your SEO efforts should be a concerted and long term endeavour, in order for you to enjoy the best possible results, and should incorporate both on-page and off-page optimization techniques.
I will take you through this Process step by step:
Search for Keywords:
First thing first. Before writting your contents, title’s, description’s or any meta Tag. You need to do a thorough research on keywords other people search for. Using the wrong keywords can negatively impact your entire campaign, causing you to lose untold hours and days of work and eventually forcing you to concede that you made the wrong decision and start all over again. If you have tried this before, then you would have felt just as I told you in the above sentence.
There are number of keyword research tools that exist in the web. Since majority of us use google for browsing, I would advice you Google Keyword and adword tool. Please visit the link given below.
Google Keyword:
A good strategy is to incorporate a reasonable list of competitive keywords with less competitive ones. The more niche keywords will serve you well during the early days of your website and over time you should be able to start competing for the more challenging of the keywords you use.
Site accessibility is an integral part of good website design, but it should also be considered an important factor in any SEO strategy. Using standards based code for your website will help to ensure that anybody that wishes to access and view your website will be able to do so.
Site Map:
If you can make a Site map for your website, that means you will be alleviating any potential problems that might arise from broken links or the use of graphical or flash based navigation menus.
You can also consider adding links into the main body of your content, although too many will make the page difficult to read and therefore diminish the overall effectiveness so don’t get too carried away.
Title of the Content:
Title is very important when you write a article. Not only for article, but also for that particular page, the title and description tags that you add at the top of a page are used in various ways including in the compiling and display of Search Engine Result Pages (SERPs).
This is the first thing a potential site visitor will see from your site so this mini listing needs to be as effective as any paid advert or PPC ad. Poorly written titles and descriptions can put many readers off viewing your pages so a little time and effort here can have a very positive effect.
If you carefully Observe Google search Engine, Once you type a keyword or a phrase in the search box, you will find that Google highlights the keyword your typed with bold character almost matching your keyword or phrase that was typed. So using your keywords in the title and the description is a good practice because these will be highlighted in the search results if they were used in the search query itself. This will make your result more prominent and instantly identify your page as being relevant to the user.
Unique Content:
One of the most important thing you need to keep in mind for making your website click is, the content of the page. Your content in your website or blog must be unique and different from others. Try avoiding to copy the content from other websites, but rather with the little English you know, try to frame your own articles with keywords.
As such, proper page structure is important to your reader as well as to the engines. H1 and H2 tags are an effective way of breaking up page content, and give readers the chance to skim through a page and determine its relevance.
A page should only contain a single H1 tag at the top of the content but can include multiple H2 and H3 tags. Alt tags on images should also be included and these as well as the actual file path to the image itself can include important keywords (but do make sure that they actually make sense and are more than just a keyword thrown in for the sake of SEO).
Note: I will be writting more on SEO, but try these few simple techniques and see for yourselves.
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