Sony brings out the world’s first digital still cameras with back-illuminated ‘Exmor R’ CMOS sensor technology.

The two new Cameras are new Cyber-shot(R) cameras (DSC-TX1 and DSC-WX1 models) that provide unprecedented advances in low-light performance with approximately twice the sensitivity of cameras with traditional image sensors.

These Cyber-shot cameras are the first to employ Sony’s new “Exmor R” back illuminated CMOS sensor technology to improve shooting in low-light scenarios, enhancing image clarity and drastically reducing grain.

Features of Sony Cyber-Shot DSC-WX1 Compact Point-and-Shoot:

• “Exmor R” Sensor Optimizes Low-Light Performance

• Innovative Sweep Panorama(TM) and High-Speed Shooting

• Advanced Technology and Compact Design

• Tech Savvy Cameras

• BIONZ Engine image processor

• SteadyShot Optical image stabilization, Intelligent Auto (iAuto) mode, Face Detection, ISO 3200, Dynamic Range Optimizer

• Records 720p HD video in MPEG4 format

Sony Cyber-shot DSC-TX1 Slimline Digital Camera:

• “Exmor R” Sensor Optimizes Low-Light Performance

• Innovative Sweep Panorama(TM) and High-Speed Shooting

• Advanced Technology and Compact Design

• Tech Savvy Cameras

• 10.2 Megapixel sensor

• 4x zoom Carl Zeiss Vario-Tessar lens

• 3-inch Clear Photo LCD Plus display

• BIONZ Engine image processor

• Optical SteadyShot image stabilization

• Dynamic Range Optimizer

• Face Detection

• ISO up to 3200, 1cm Macro mode and Red-Eye Reduction

• Record 720p HD movie at 30fps

Price: The TX1 camera will be available in silver, gray, pink and blue this September for about $380. The WX1 camera will be available in black this October for about $350. Pre-sales will start in August.

Read More: Digital Still Cameras

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