Build Brand Awareness: 8 Simple Ways to Leverage Your Website
We encounter hundreds, if not thousands, of brands each day. Therefore, if you were probably asked to name some popular brands out there, you can do that quite easily.
Cola? Coca-Cola. Pepsi. Dr. Pepper.
Athletic Shoes? Nike. Rebook. Adidas.
You get what we’re talking about.
Chances are, you know these brands or have a particular kind of association with them. You also know which one among these brands is more reliable, affordable, has better quality, and so on.
Which brings us to the question: Does your business have the same level of brand awareness as these giants?
Well, the answer is no.
You don’t necessarily have to have the same level of brand awareness as some of the top brands in the world. But the thing is, you also have to raise your profile to get ahead of the competition.
Additionally, your website is the very core of your brand strategy. You can also utilize it to build brand awareness.
In this post, we’ll talk about the eight simple ways how to leverage your site to boost brand awareness.
Build a keyword research strategy
Crafting a keyword strategy is more than keyword research. It has a lot more to do with your brand as well as your target audience’s behaviors.
To be able to make an effective keyword strategy, ask yourself the following questions:
- Who is my target audience?
- What kind of message do I want to send?
- What are my business goals?
- How is my competition doing? What are some things that I need to do better?
- How can I optimize my ROI?
- What things do I have to measure so that I’ll know I’m on track?
- What other resources and tools do I need?
A crucial factor for a great brand awareness strategy is ranking for industry-related keywords. When you’re always consistent in the search results, you’re showing your audience that you’re a major key player in the industry.
Feed your readers with fresh blog content
According to Studio Marque, “Blogs are a great way to write long-form content that tackles the kind of information most site visitors need. When you regularly come up with high-quality content that’s engaging and informational, not only you will establish your deep knowledge base, but it will also bring you in the spotlight.”
Blogs educate prospective clients, help establish yourself as a leader in your industry, and stay on top of your prospects’ minds.
Create stunning Infographics
Infographics present information in a way that it’s easy to digest, helps engage your viewers with compelling graphics, as well as get a lot of social shares.
That makes infographics an excellent tool in boosting brand awareness. As long as you place your brand name and logo to the graphic, then you’ll do well.
Share your content on social media
Brand awareness might be the primary reason you want to post on social media. Not only will prospects see your brand and follow it when your content comes out, but they can also share it in their network of friends as well.
It gives you an excellent opportunity to boost your posts to gain a wider reach.
Utilize email marketing
What is your strategy in capturing emails on your website?
A bunch of carefully timed emails is a great way to remind your subscribers that you’re still doing business.
It shouldn’t purely email, though. You can also use it as a tool to share your latest blogs, share some helpful weekly tips, or different ways to use or style your products.
Make free downloadable materials
Another way you can boost brand awareness is to offer prospects free and downloadable content. By doing so, you can grow your email list, earn subscribers, or customers.
Creating the right downloadable content like a couple of templates for your social media channels will help drive engagement to your brand.
Run PPC Ads
Just like with your keyword strategy, when users look up keywords that are related to your brand, it is ideal that you advertise on that space.
Even though some users never click your ad, they will see your brand which is related to particular information that they’re looking for. In the end, this could prompt them to look for your brand on search engines in the future.
Create remarketing campaigns
Think of your brand as a shopping bag. When you give out shopping bags that are generic, they won’t have something that will remind them of your store.
On the other hand, if you have your logo on those bags, then they’ll see it again when they unload their purchases, store it in the pantry, and use it again later on.
Remarketing is similar to that. When you put your brand out to your users even after they have left your website, then they’ll likely remember your brand and come back again.
A carefully executed remarketing strategy will reinforce your brand, and remind your prospects precisely what they are looking for.
Over to You
Enhancing your brand awareness is an excellent way to influence the conversation about your business. When you tell your own story, you’ll be the one responsible for crafting the narrative of your brand, the products you sell, and the services that you offer.