Everything You Need to Know About SEM In Marketing!
Marketing is indeed a vast field that contains a lot of different areas in it. Especially when everything has gone digital and you see a lot of different words like SEO and SEM. They are all so confusing but once you get down to the basics, they’re not that hard.
Let’s first understand what SEM is. It stands for search engine marketing. It used to encompass a broad range of things. Now, it primarily focuses on search engines. More specifically, it’s about paid search. You might have heard a lot of Google AdWords if you are in this field. That’s because it is the Best SEM Platform that everyone is familiar with already.
Now, SEM has a lot of other names for it. Marketers may call it PPC which is pay-per-click or paid search ads. Don’t get confused when you hear these terms because they all essentially mean the same thing.
What Are The Terms You Should Know?
There are a lot of different terms that you should know about. Firstly, there is a term known as impressions. Impressions tells you the number of times your ad showed up on the search result page. Bear in mind that just because the ad is visible doesn’t guarantee that the user saw it.
Another term is the CPC which refers to the cost per click. It tells what amount you are paying for when someone clicks on one of your ads.
A highly crucial term is CPM. CPM stands for cost per million impressions. This means that you would be paying to ensure that people see your ad whenever they are searching for things that are relevant to your product or service. For instance, if you sell soaps and they’re searching for soap bars in NY, your ad would show up.
CTR is the click-through rate. This tells you how many people actually ended up visiting your website based on the advertisement on the search engines.
Is SEM the Same as Social Media Advertising?
People seem to think that SEM is similar to social media advertising when in reality it’s quite different. Basically, in social media advertising, the advertisements are shown as per the data that particular social media site has of that individual. That means you could target people with unique interests. For instance, if someone loved the band One Direction, they will get ads for merchandise for it.
Whereas when it comes to marketing related to the search engines, the scenario is different. It depends on particular key phrases and keywords. Basically, whenever someone is searching for carpet cleaners in the US, your ad will pop up if that keyword is an important part of your service.
While these two marketing strategies are not the same, you can combine them to get maximum benefit. You should utilize both platforms to get as many ads you can so that more traffic can come to your website.
Differentiating Between SEM and SEO
They are not the same thing. SEO stands for search engine optimization. You need to have a thorough understanding of SEO to ensure success in your SEM. The two are connected!
The most famous search engine, Google, used a special algorithm to provide search results to its users. That means that they are constantly on the lookout for web pages and websites that can answer search queries in the most efficient and relevant way. Hence, to rank your ad and page on the top of the search results page, you need to know the relevant keywords people are searching for. For example, if you sell sofas and couches, you should check how people search for these online and then incorporate those keywords in your ad as well as the website!
What Your Website Needs to do for SEM
You need to do a couple of things that will both ensure people see your ad and that your website is SEO optimized. Google wants websites that work fast and are as user-friendly as possible. If your website doesn’t fulfill this criterion, Google will not prefer showing your website or ad on the first page of the search results.
There is something else you should be worried about as well. If someone sees your ad and clicks on it and then ends up leaving due to an unsatisfying experience, Google will pay you more per click in the future. Hence, it’s crucial that you focus on your content as well as website functionality and design. It won’t matter if you have all the right keywords if no one likes to be on your website and finds any benefit from it.
Cost of this Marketing Method
Effective marketing is all about cutting down costs wherever possible. So, it is important for each marketer to know the cast of all the methods available to them. You should first know that Google will charge you less if you are having successful SEM campaigns. On the other hand, if you are not focusing on your SEM at all, then Google will get you to pay much more. Companies offering Search Engine Marketing Services in the USA usually give this suggestion.
Essentially, the cost depends more on you than Google. You will get immediate results at an affordable cost initially with this method. However, if you don’t end pay it any attention, it is going to get more expensive as you go along.
Is This Marketing Tactic Worth it?
After all this, you might be wondering if this method is worth your time and money. Well, it most definitely is! It can help you generate leads and brand awareness faster compared to other marketing methods such as social media campaigns.
Moreover, if you can work on increasing your click-through rate, there is a great chance people will end up purchasing from your website!
This is going to give you an opportunity to gain insightful data about potential customers. You can such data to create better advertisement campaigns. This is going to lead to high sales and an increase in your profit overall.