Four Ways Financial Advisor Can Improve Their Websites
Financial advisors should increase their online visibility, especially when investors are using local searches to get new information or consultancy service. In this case, websites can work like virtual offices with URL as the virtual addresses. So, be sure that people will have good first impression when they visit your website for the first time. Clients are eager to get the highest amount of profit and you can get better visibility by offering quality content. Here are things you should do to improve your website:
- Create and update your website description in local listings: Look for major directories that provide free local listings. So, when people are searching for specific information, your website may appear in the localized search result. Google, Yahoo Local, Facebook, Yelp and Bing offer directories for your financial advisor service. It’s true that not many people are still using web directories anymore, but if you have strong presence in many directories, your traffic will noticeably increase. Some directory listings allow you to include social media links and upload photos.
- Focus on user reviews: Word of mouth can really bring success to your website. Satisfied customers are your strongest proponents, because they can testify about the excellence of your service. So, allow and encourage people to write user reviews for your business. You should allow people to write anything, positive or negative. But, if you are certain about the quality of your business, you should be confident that people will have positive outlook about your business. Google isn’t telling us about the actual formula of the search algorithm, but there’s always a possibility that favourable reviews in Google Map will elevate your search positions. In fact, we consistently see businesses with the highest popularity are always on top of the search results.
- Optimize HTML code: Tags, meta descriptions, keywords and content are placed inside your HTML code. Search engine bots read your HTML code and if it’s well structured, your SEO performance can be satisfactory. Your meta description is a snippet or brief description of your website, so you need to make sure that it’s well written. Make sure that you include main keywords, secondary keywords and long tail keywords in the meta description. It’s a good idea to regularly update your meta descriptions. Due to changing trends in your industry, you may decide to include new keywords in your content, so your meta description should include new major and secondary keywords as well.
- Manage a good website: Before you are even attempting to invite people through SEO campaign, you should make sure that you have a good website that people want to come back for more. People will be enticed by your website, if it stands out among other similar websites. If your website is well managed, it won’t be a disappointment. As an example, you should avoid ‘keyword stuffing’. It’s an outdated method for fooling search engines bots, by adding a higher amount of keywords in the content. For years, search engine algorithms have been programmed to detect and blacklist websites that contain too much main keywords.