Three Ways to Optimize Your Website for Voice Search
With the widespread proliferation of mobile devices, voice search has become a commonly used feature. It’s no longer necessary for users to type in long keywords if they want to get more relevant and accurate results. It’s clear that voice search will become more mature and may even one day dominate, replacing regular text-based search, once the system becomes more reliable to voice commands. If you want your website to respond better to voice search, here are things that you should do:
- Create a listing in Google My Business: If you want your business to be discovered easily, you should have a listing in Google My Business. You can claim your listing for free and you should take time to fill out all the necessary details. As an example, you should include complete address, hours of operations and types of dishes that you serve, if you have restaurant. So, when someone is looking for the nearest place to get grilled cheeseburger, you may get a new customer.
- Take your blog seriously: It’s a clear fact that blog can be essential for the growth of your small business. Unlike regular business websites, blogs are rich in content and keywords, so they can respond quite well to voice search. When managing your blog, you should make sure that it’s conversational. You may also include long tail keywords that directly answer any queries by users. If you have more content, you should be able to embed more keywords. So, there’s a greater chance that your website will appear in voice searches. Your keywords should be relevant to your business and industry.
- Use SSL Certificate: When SSL certificate is enabled for your website, it will get the HTTPS prefix. Google announced in 2014 that websites with HTTPS prefix will have more favourable ranking signal. You can enable SSL certificate by purchasing it. Today, it is increasingly easy and quick to purchase SSL certificate for your website. In fact, you can get SSL certificate for free, regardless of the hosting package. Other than SEO performance, security should also be a top priority. If people notice that your website is protected by SSL, they will trust your business more and this could mean an increased sales. If your competitors haven’t bothered to do the same, you will stride leaps and bounds far ahead them. The fact that SSL certificates are increasingly more affordable and accessible, you shouldn’t miss this opportunity. There’s no excuse of not using SSL certificate, due to the many benefits that you can get from it.
By listing your business, managing your official blog more seriously and obtaining SSL certificate, your website will be ready for voice search. You will be better prepared for steady growth and dynamic trends in the future. It’s clear that voice search is here to stay and you should have the right tool to stay ahead of your game. SEO is not a static thing and you need to update your campaign to ensure that you can gain traffic steadily.